Page Banner Trade Group Pia

Who are we?

The Pet Industry Association of New Zealand (PIA) is a specialist trade group within Retail NZ. It maintains close links with PIAA Australia.

The PIA is the collective voice for New Zealand's pet retailing and wholesaling industries.

We provide the opportunity for members to have their say on issues affecting their livelihoods, and to benefit from resources and knowledge that contribute to their efficiency and profitability.

Membership is by application and annual subscription which supports a professional Trade Group Administrator who assists members.


  • Provide current members with the Voluntary Code of Practice to be used as a valuable guide with the pet leaflets and in conjunction with the Retail NZ 0800 help line.
  • Communicate with members through newsletters featuring industry and product information both nationally and internationally.
  • Continue to monitor all legislation relative to the industry in both Australia and New Zealand and to be proactive in assisting other organisations within the industry like NIWA.
  • To make submissions on all compliance costs such as MPI and OSH regulations where it is detrimental to the New Zealand Industry.


Membership is open to any New Zealand based company, or overseas company represented in New Zealand, involved in the retailing and/or wholesaling of pet related products and services.


National Trade Group Administrator Auckland Office
Ph: 027 265 1380
Email: pia@retail.org.nz