Downloadable Articles
If you would like an article which is not listed here, please email Trudy Cliff on tcliff@retail.org.nz
September 2010
Show off
The hopes that the recession may have receded since the last time we reported on fixtures and fittings has not come to fruition. Many retailers have had to throw in the towel - and not for lack of trying. But there are still opportunities to find simpler and better ways to display your wares. View article (pdf)
Across the globe
From mall jewellery stores to department store jewellery displays and standalone jewellery and watches giants, merchandising and display is paramount for jewellers. NZRetail selected a few international examples of jewellery stores that could inspire any retailer. View article (pdf)
August 2010
What tune are you playing?
Music is great for creating ambience for retail businesses - whether played in-store or on your phone messages. But some businesses do not realise that music is intellectual property and subject to copyright. View article (pdf)
A brand is not a logo
Many people in today's increasingly competitive market-place are confused as to what a brand is. What is a brand? What is a logo? Some people think that the words logo and brand are interchangeable. Clients talk about updating or creating a new logo for their business or product when, in fact, what they actually need is a brand appraisal. View article (pdf)
July 2010
Major Events Management Act
The Rugby World Cup is big business. It relies on deals with official sponsors, including suppliers, licensees, broadcasters and travel and hospitality agents. The value of these deals is dependent on giving sponsors exclusive rights - and being able to protect those rights. View article (pdf)
Calculating the discount impact
Today, discounting is the norm rather than the exception. But when you discount, you need to generate additional sales to make up for the cash you forgo in the discount. View article (pdf)
May 2010
Live, Work and Play
Combining traditional main-street retailing with malls and bulk retailing is a challenge across New Zealand. Some centres work hard to combine all formats into a single CBD. Tauranga doesn't have that option. View article (pdf)
Renovation - Not a Dirty Word
Retail designer Peter-Tolin Baker tells how to take the fear and stress out of a store makeover with this insider's 10-step guide to effective store renovation. View article (pdf)
April 2010
Measuring Up April 2010
'You can't manage it if you can't measure it', says the old rule of thumb. Retailers are finding ways to measure their customers, their competitors and even predict their future. View article (pdf)
On top in tough times
In recessionary times many retailers face a highly competitive promotional environment: gross margin put under pressure, stress on excess inventory levels and a need to protect working capital whilst reducing business costs and losses and protecting the customer base. View article (pdf)
March 2010
Exit Management
Is your credit card carrying your business? Are you delaying IRD payments? These are two common signs that a business is struggling and now is the time to find a solution. View article (pdf)
Struth Todd
Third-generation retailer Todd Male has many stories about running. Route 66 in Newmarket, Auckland, and some of them are true. Martin Craig talks to Todd and discovers the Male family tradition of larrikin marketing is still strong. View article (pdf)
NRF report
Retailers at the 99th National Retail Federation conference heard about what went wrong in 2008, the signs of recovery in 2009 and the pace and format of the predicted 2010 upswing. View article (pdf)
February 2010
Retail Realty
Empty shops are ugly. For landlords, they represent lost income; for tenants it may be business failure and for shoppers it’s simply not a good look. Establishing strong relationships with landlords is a good way for retailers to avoid this situation. View article (pdf)
Focus on Newmarket
Newmarket is the self-declared ‘fashion capital’ and is set to benefit from $500m of infrastructure spending. But will cheap apartments, office blocks and greedy landlords ruin the look? View article (pdf)
December 2009
Retail Casestudy - Paper Plus
While other book and stationery retail chains are moving their headquarters offshore, Paper Plus, the only nationwide 100 per cent New Zealand-owned and operated bookstore and stationery retailer, is investing almost $22 million in its local brand. The makeover involves the refitting of the 106 Paper Plus stores over the next two years and other innovations. View article (pdf)
focus on hastings
Hastings is working hard to attract retail businesses, and using strict planning rules to integrate them into the existing structure. But not everyone likes being told where to go. View article (pdf)
November 2009
Supply Chain Collaboration
In May this year, a Reverse Logistics Conference was addressed by Haymon Keeler, the ECN Group’s business development manager on supply chain collaboration. NZRetail recently caught up with Keeler to ask a few questions related to his presentation.
focus on books
According to booksellers, the recession story has a happy ending. ‘Buoyant booksellers stare down recession’ was the headline that closed the annual Booksellers NZ conference this year. But the nasty old statistics tell another story.
October 2009
NZRA conference
Value retailing, innovations, visions and the increasing threat of the digital world were topics of this year’s annual conference of the New Zealand Retailers Association held at Sky City in Auckland last month.
Retail Focus Timaru
With 28,000 people, Timaru is the size of a large city suburb. But, while large city suburbs are facing tight retail conditions, Timaru retailers are building bigger stores. Martin Craig visits the maritime hub of South Canterbury.
retail celebrations - Farmers Trading Group
New Zealand icon Farmers reached a milestone this year. The department store celebrates its 100th birthday with the launch of three new fashion labels.
September 2009
NZRA Hall of Fame
Celebrating highly significant contributions to the New Zealand retail sector.
fixtures and fittings trends
Value for money will continue to be the watchword for retailers when they look to fixtures and fittings in the coming months.
Playing fair
It’s only in your best interests to be on top of your obligations under the Fair Trading Act. The effect of breaching the Act could have both a financial and an emotional impact on your company.
August 2009
Focus on Rotorua
Excellent location with good structure needs TLC! This desirable historic property has potential PLUS! Available immediately!
security - Fighting Back
Shoplifting costs New Zealand’s retailers $760 million annually. It is not only a problem for the success and survival of both small and large businesses, but a problem for the economy as a whole.
July 2009
RED Awards - Retail Design Awards
The Red Awards (formerly known as the Retail Design Awards) were announced at a sparkling function in 27 June at Pontoon in Auckland. Be inspired by New Zealand’ Retail talent.
Case Study - Iconic Treasure
Seventy-eight thousand SKUs, the original World’s Fastest Indian, a listing in Lonely Planet and the longest tool wall in the southern hemisphere, welcome to E. Hayes & Sons, Hammer Hardware, Invercargill.
Retail Services - Undercover Exposure
Mystery Shopping might sound a simple enough exercise but it's a major tool for retailers and well beyond a perceived spying mission - is you apply it properly.
last Word - Journey of Inspiration
If you are innovative in your marketing and external promotions, consumers may just journey to your business. Your next challenge is that you have thirty seconds to inspire them. Yes, that’s right, thirty seconds!
June 2009
Retail Focus - Focus on Invercargill
There’s no doubt about it – those Southlanders are a wee bit behind the times. Martin Craig visits the Province the recession forgot.
Case Study - Very Berry Great
An award-winning business, a Bay of Plenty berry farm and café, sustains a wonderful life-style for a young couple – and is only open to the public for around four months of the year.
May 2009
pharmacy sector - Pharmacy Trends
The local pharmacy is the last bastion of independent retailing. five years after a partial deregulation, the sector has avoided predictions or corporate takeovers and the local chemist continues to thrive.
consumer trends - Let's do it for the guys
We all know that women just love to shop; they think about shopping as often as men think about that other 'S' word. But the word is that shopping is catching on with men and they're heading to the malls for their own retail therapy.
staff training - Help Yourself - NOW!
Every problem is an opportunity - that's the message from leading retailing trainers regarding the economic downturn.
April 2009
finlayson files - What's your focus
Brian Finlayson explains why putting the customer first is always crucial, no matter what other tasks demand your attention.
retail focus
In our first of a new series of regional reports we investigate New Plymouth. With a population of 45,000, it is typical of the regional centres around New Zealand
retail signage
There's an old saying that goes 'a business with no sign is a sign of no business' - in today's tough retail market, it's truer than ever.
March 2009
Articles not available on website. If there is an article from March’s issue of NZRetail you are interested in please email obruce@retail.org.nz.
February 2009
Please, Sir may I please pay less.pdf
This economic climate is no time to be battling the landlord. The way forward is to forget the past and focus on the future. Says John Albertson.
furniture and flooring sector.pdf
Some purchases are easier to put off than others. When Belts tighten, the kids get fed and the couch gets shabby. But furniture and flooring retailers include some of the oldest businesses in the country. So how do they survive a downturn.
Flavour haven.pdf
A fun-filled fit-out of Dylan's Candy bar in New York adds space for merchandising and services to the world's largest candy store.
December 2008
200812 Walking Tall.pdf(275.49 KB)
A couple of decades ago, it wasn't considered cool to emulate the wild, wild West and country music had fallen off the radar. So it's not surprising the Loan Star restaurant franchise, defying all the odds, has become a great success.
200812 many Channels - One truth.pdf(310.41 KB)
Consumers are increasingly at home in a multichannel world, putting pressure on retailers to deliver and on-line experience that's consistent with what's in-store. Delivering on that expectation doesn't have to be daunting.
200812 Fashion with Fun.pdf(928.09 KB)
The transforming of an old meatpacking building into the new Moschino New York flagship store writes a new chapter in the history of contemporary adaptive reuse.
November 2008
200811 bicycle trade show.pdf(629.46 KB)
Business strength, trade visitors with decision-making power, top quality services, and lots of bike related entertainment were the hallmarks of IFMA cologne 2008.
200811 top shop.pdf(3,697.51 KB)
The New Zealand Retailers Top Shop® Retail Ezxcellence Awards is the highlight of the year for retailers. Find out the winners in your region.
October 2008
200810 hardware sector.pdf(444.63 KB)
The News is full of talk of slow-downs, building companies collapses, and a reduction in construction. So why is the hardware sector talking expansion and growth?
200810 retail design.pdf(274.81 KB)
Interactive mirrors, 3D scanners and holographic sales assistants may sound like they belong in a sci-fi movie, but they'll likely soon be a part of your shopping sprees.
200810 architectural awards.pdf(451.25 KB)
In a vintage Vancourver building, Obakki's sophisticated design combines art and function.
200810 political policies.pdf(877.21 KB)
The New Zealand Retailers Association went out to all the main political parties with four specific questions.
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